The new “Facebook ® for Feature Phones” service, which provides a better experience for feature phones than other similar applications and mobile sites, is free for all StarHub’s Mobile pre-paid Happy Stars users and they will incur no data access charges when they use the application locally. More apps to whet consumers’ appetites StarHub was the fi rst mobile operator in Singapore to offer our customers another way to stay connected: with a new Facebook ® mobile application for Java-powered feature phones. We launched three i2Surf mobile plans-i2Surf 100, i2Surf 300 and i2Surf 700-to suit the various lifestyles of our IT-savvy consumers. i2Surf comes bundled with a free multi-SIM, and offers customers who own two of such devices instant voice and data accessibility. That is why StarHub specially designed the i2Surf mobile plan, to meet their unique lifestyle needs.
Finally, given the proliferation of tablets and smartphones, more StarHub customers are using two or more mobile devices to make calls, surf the Internet and use mobile applications simultaneously. They also receive an additional 1,000 free SMSes on a monthly basis, and have the option to convert bundled SMS to MMS. The SmartSurf SharePlus mobile plan, available to StarHub Mobile customers who have SmartSurf 300 and SmartSurf 700 as the main plan, offers up to two SmartSurf SharePlus line users attractive features available on the SmartSurf main plan, including Per-Second Billing, All Day Free Incoming Call, Free Local Missed Call Alerts, Free Voicemail, and more. Enhanced Hubbing in Review Personal Solutions StarHub Ltd Annual Report 2011 42 SmartSurf SharePlus plan is Singapore’s fi rst post-paid plan that offers sharing of bundled data, airtime and SMSes with loved ones. StarHub gave families even more to share in September with SmartSurf SharePlus plans, Singapore’s fi rst mobile post-paid plan that offers customers the option of sharing bundled data, airtime, and SMSes with their loved ones, giving their families greater savings and fl exibility. Hubbing is all about communication and communication is all about sharing. For just $15, tourists get to enjoy goodies such as free data access to the Singapore Tourism Board’s YourSingapore Guide mobile application, an additional 30MB of local data access free for their Internet surfi ng needs, free IDD 018 Calls to 18 destinations to call back home, 20 free local SMSes, and Per-Second Billing, amongst others. Meanwhile, visitors to Singapore were given yet another aspect of Singapore to make their trip more memorable: our StarHub Preferred Tourist Prepaid Card, which was jointly launched with the Singapore Tourism Board. This resulted from a special six-month agreement between StarHub and Malaysian mobile service provider U Mobile, to encourage roaming between the two countries. StarHub Mobile pre-paid customers travelling to Malaysia enjoyed even greater perks, as we introduced mobile rates for them that are almost like those for a local mobile pre-paid user in Malaysia. Coupled with our comprehensive roaming solutions, StarHub customers will be able to keep in touch with their friends and families while overseas, and at the same time be aware of their roaming usage and avoid incurring unexpected mobile roaming charges. Roam Manager provides roaming related information and data usage cost notifi cations at customers’ fi ngertips. We also introduced four new packages for affordable mobile data access abroad. These allowed customers to manage their data cost and gave them greater peace-ofmind data roaming in more than 230 destinations around the world. New plans and packages In March, StarHub launched Roam Manager, Singapore’s fi rst set of tools that provided mobile roaming customers with pertinent roaming related information and a data usage cost notifi cation feature. It was therefore no surprise that stocks fl ew off the shelves and new orders had to be placed. Despite not seeing the much-anticipated iPhone 5’s launch, consumers the world over still snapped up the iPhone 4S, the popularity of which the industry attributed to the passing of Apple CEO Steve Jobs. iPad 2 came in a thinner, lighter and faster package than the original iPad, and maintained the same battery life span as the original model, thus eclipsing the other tablets. While StarHub saw many more tablets enter the market, such as Samsung’s Galaxy Tab and Acer’s Iconia Tab A101, the tablet to beat was the iPad 2.
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